The Importance Of Online Advertising Network For Advertisers

Advertising in itself is important for bringing in sales and growth for any company. There needs to be a system devised for this fast growth and this is provided by the efficient online advertising network. An online advertising network is often referred to as a collection of online advertising inventory. An advertising network is a company that connects various types of web sites that want to host advertisements of various advertisers. The ad networks share the advertisement on your website and shares the advertiser’s revenue with every qualified click, every time your site is visited and the advertisement is clicked upon. These networks are highly beneficial to make effective, swift promotions covering a larger audience. Companies who run such networks are called agents or advertising agents. The effort involves establishing a connection between advertisers, publishers, agencies and users.

The large publishers sell about 10 to 60% of the remnant inventory through online ad networks. The small publishers sell their entire inventory this way and would often use the blind network for it. An advertiser may buy a network package or a category package within the network. The advertisements can be found on websites, RSS feeds, blogs, email and other areas as banner ads, rich media or text links or emails also. There are three types of network; representative network, blind network and targeted network. Under the representative network the advertisers are aware where the advertisements are being placed and the promotion is aimed at high quality traffic at market prices. The economic model is based on revenue sharing. Blind networks are those under which the companies offer low pricing, but the advertiser is not aware of the location of the advertisement. The targeted network involves specific targeting of technologies to identify behavioral or contextual differences. This type uses the consumer click stream data to improve the value of inventory they purchase.

This proves to be an effective media for creating awareness about your brand. The advertising is not limited to a geographical area or time. The businesses get the advantage of getting leads to further the sales process. The important thing is that the organization gets relevant traffic towards its advertisements. The simplicity of the system is the major advantage of such online advertisement networks. The advertisers get response in lesser costs. The agency does the planning and placement of advertisements. The efforts are made to get more traffic relevance to the ads. The growth in the usage of the internet offers the advantage of feasibility in using this as an advertising medium. The advertisers stand a chance to get good ROI, as compared to other advertisement mediums. The online advertising network helps achieve specific campaign goals. They can be limited through frequency caps and have a better control using advanced targeting techniques offered by these networks online. Moreover, the advertisers get a proof of the effectiveness of their campaigns in real time using various options like impressions, clicks and conversions to ensure that the right advertisement is reaching the right audience.